Gina Reif Ilardi is the co-chair of the National Advertising Team. She focuses on sports marketing, entertainment marketing, e-commerce and branded entertainment, preparing endorsement agreements and sponsorship agreements, implementing commercial co-venture campaigns, preparing and negotiating joint promotion alliances, and analyzing and licensing copyright, trademark, publicity and other intellectual property rights. She counsels motion picture and television studios, major brands, prominent website operators, cable, broadcast and out-of-home networks and advertising and marketing agencies.

Gina advises clients in complying with state and federal anti-lottery and anti-gambling regulations governing on-line and off-line contest and sweepstakes promotions. Regarding online initiatives, she advises clients on issues arising under the various guild agreements and prepares content licensing agreements and website development agreements. Gina also has significant experience advising clients on motion picture distribution agreements, joint development agreements, television series development agreements and rights acquisition agreements, as well as book publishing, merchandising and other licensing agreements.

In 2018, Variety recognized Gina in its list of "Dealmakers Impact Report," and in 2017, Variety recognized Gina in its list of "Dealmakers Elite New York." In 2016, Variety named her to its list of "Hollywood's New Leaders" as well as recognized her in its "Dealmakers Impact Report." She also has been recognized several times in Variety's "Legal Impact Report" of top lawyers in the entertainment business. She has been consistently named a "New York Rising Star" by New York Super Lawyers and repeatedly recognized by Legal 500 in its guide to outstanding lawyers nationwide for marketing and advertising. In 2014, Gina was named a media and entertainment "Rising Star" by Law360 and a New York "Rising Star" by the New York Law Journal.