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Effective January 1, 2020, a game-changing privacy law will go into effect in California, the California Consumer Privacy Act of 2018 (CCPA). The law will have profound implications for businesses that collect personal information about persons in California, even if the business is not based in the state. Given the complexities of the CCPA, businesses will need to invest substantial implementation time to be ready by the January 1, 2020, effective date.

DLA Piper's Data Protection, Privacy and Security team is well versed in the development of the law, having worked closely with CalChamber, a coalition of 23 Fortune 500 companies, and privacy groups on the development of the CCPA. This included successfully proposing critical amendments – such as an amendment that eliminated data tracing obligations that would have imposed even more onerous obligations on businesses subject to the law. We continue to remain active in the Attorney General rulemaking process, another differentiator as we advise businesses on the CCPA on shaping the ultimate law and its regulations.

Our DPPS team already has extensive experience advising companies on coming into compliance with the CCPA. Moreover, our approach, combining legal and consulting services, uniquely positions us to assist in all aspects of complying with this important, evolving law.